What We Do

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What We Do -

Three women stand around a black table with name tags and small items, in a modern, bright lobby with white walls and large windows.

Rie Rose Events is a strategic event planning and management company that specializes in creating value-driven, momentum-building experiences with a purpose.

We partner with companies, associations, cities, and venues to design, plan, and execute events that drive sales, inspire attendees, and accelerate industry and company growth.

Events We Specialize In

  • Expositions and Consumer Shows

  • Pop-up Restaurants

  • Corporate Retreats & Seminars

  • Trade Shows

  • Brand, Product, & Book Launches

  • Customer Appreciation Events

  • Speaking Engagements

Our Roadmap

A small glass vase with a red rose, some white flowers, and eucalyptus leaves on a white table at an event, with blurred people and chairs in the background.

  • This is the starting point. We begin with an initial conversation to understand your vision, objectives, audience, and constraints, and to determine whether we are the right fit to work together.

    During this phase, we conduct a needs assessment and begin shaping the event at a strategic level. Guidance is provided early so momentum can begin immediately, even before formal planning starts.

    This phase establishes clarity, alignment, and trust.

  • This is where the event takes shape. Ideation focuses on developing concepts that align with your business goals and resonate with your audience.

    We explore themes, formats, and experiences supported by market research, stakeholder discovery, and benchmarking. Concepts are evaluated for creativity, feasibility, and revenue potential so ideas are both compelling and viable.

    This phase defines the event narrative, experience, and high-level business model before detailed planning begins.

  • Planning translates ideas into a structured, executable plan. Every element of the event is mapped with precision so there are no surprises later.

    This includes venue strategy, budgets, timelines, floor plans, staffing models, marketing direction, guest and exhibitor journeys, compliance requirements, and risk mitigation. Planning ensures all components work together cohesively and prepares the event for smooth execution.

  • Coordination is where alignment happens. We act as the central point of contact for vendors, exhibitors, sponsors, partners, and staff, ensuring communication is clear and responsibilities are understood.

    This phase includes sales coordination, onboarding, logistics integration, financial tracking, scheduling, and contingency planning. It also covers the many behind-the-scenes details that ensure the event feels seamless to attendees.

    Coordination keeps momentum strong and prevents small issues from becoming larger problems.

  • Execution is where preparation pays off. We oversee all on-site operations, from setup through teardown, managing vendors, staff, exhibitors, and real-time decision-making.

    This includes show-calling, guest services, exhibitor management, food and beverage oversight, issue resolution, and venue compliance. The focus is on delivering a smooth experience while protecting the integrity of the plan and the business outcomes behind it.

    Post-event reporting and debriefing ensure insights are captured and improvements are identified.

Our Packages

  • Day-of Execution

    On event day, I’ll oversee all moving parts to bring your plan to life. This includes managing setup, guest flow, stakeholder performance, and real-time troubleshooting. This package comes with 2-3 coordination meetings to ensure alignment.

  • The Partial Package

    You and Valerie will decide what parts of your event you’d like her to help you with, and she will create a custom package from there. This package is perfect for those who would like to be more involved in the process while still having an expert to help.

  • Full Event Management

    From the first brainstorm to post-event wrap-up, I will provide consistent leadership, communication, strategization, and decision-making. This layer ensures your event is not just well-planned but also well-managed according to your vision.

Let’s work together.

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